The story is clear: watching this video will help us understand what web spam is and how Google protects us from it. Its thumbnail is split in half, pairing recognizable imagery with a central question. Including too much text or text that’s so small it’s impossible to read won’t provide viewers with a sense of who you are and why they should click. Using an uninspiring or irrelevant image won’t help tell this story. Your story’s whatever your YouTube video has to offer. It’s an entry point for people to click on your video and, hopefully, subscribe to your channel. Treat your YouTube thumbnail like a lead magnet. It’s always better to have control over what your viewers see first. If you don’t do this (or you don’t have a design), YouTube will pull something from your video to use as a thumbnail. When you upload your video, you must click Custom thumbnail in order to also upload your design. We’ll also pepper in a few thumbnail examples (including one from our own channel!). Six dos and don’ts of great YouTube thumbnailsĪlright, you’ve mastered thumbnail sizes, so now it’s time to lay down a few Dos and Don’ts when creating subscriber-worthy YouTube thumbnails. Need sizes for other social media accounts? More YouTube image sizes (2022) Social media image type
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